This Privacy Policy explains how Memory Fractal collects, uses, stores, and protects personal data when you use the Memory Fractal website voice recorder.
Memory Fractal is an independent creative project based in the United Kingdom. For the purposes of UK data protection law, Memory Fractal acts as a data controller.
1. What personal data we collect
When you use the voice recorder, we may collect:
- Audio recordings of your voice and story
- Email address, if you choose to provide one
We do not require you to create an account or provide your real name.
2. How we collect your data
We collect personal data only when you:
- Record and submit an audio contribution through the Memory Fractal website
- Voluntarily provide your email address alongside your recording
3. How we use your data
We use your personal data only for the following purposes:
- To review and curate submitted recordings
- To include selected recordings in:
- an online catalogue/archive
- installations, exhibitions, or live presentations connected to Memory Fractal
- project documentation or marketing materials, where recordings may appear as part of a wider group of contributions
- To contact you by email only to:
- ask follow-up questions about your recording; or
- discuss potential inclusion of your recording in the project
We do not send newsletters or routine promotional emails.
4. Legal basis for processing
We process your personal data on the following legal bases under UK GDPR:
- Consent – when you submit a recording and provide your email address
- Legitimate interests – for curating, presenting, and documenting the Memory Fractal project, in a way that is proportionate and respects your rights
You may withdraw your consent at any time (see Section 8).
5. Sharing your data
We do not sell your data.
Your data may be shared only where necessary, for example with:
- Trusted technical service providers (such as secure hosting or storage services), acting under confidentiality obligations
- Legal or regulatory authorities, if required by law
6. Data storage and retention
- Recordings and email addresses are not stored indefinitely
- Data may be deleted when no longer needed for the project
- In some cases, data may exist temporarily in secure backups
- You may request deletion at any time.
7. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.
8. Your rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent
- Object to certain types of processing
- Make a complaint to the UK Information Commissioner's Office (ICO)
To exercise your rights, contact Memory Fractal using the contact details on the website.
9. Children
The Memory Fractal voice recorder is intended for adults. We do not knowingly collect personal data from anyone under the age of 18.
10. Changes to this policy
This Privacy Policy may be updated from time to time. The version in force at the time you submit your recording will apply.
11. Contact
If you have questions about this Privacy Policy or how your data is used, please contact Memory Fractal using the contact details provided on the website.